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What is "competitive intelligence"? Competitive Intelligence: A systematic and ethical program for gathering, analyzing, and managing external information that can affect your company's plans, decisions, and operations. Society of Competitive Intelligence Professionals.

In its most unsophisticated forms, it may be as simple as reading a newspaper article about your competitor or having a casual conversation with someone over a cup of coffee. "CI" is, of course, far more complex and sophisticated than this, and the stakes can be as little as a few hundred dollars to several billion.

Leeham has undertaken CI assignments for a start-up company to one of the world's largest cargo airlines and aircraft leasing firms. We have spent more than 25 years in gathering and analyzing information, and distilling it down into understandable data.